On July 25, KATA Consulting brought Bloom & Breathe Vol. 1 to life at the poolside of Sheraton Grand Jakarta Gandaria City Hotel, creating an intimate wellness experience in Jakarta centered around movement, mindfulness, self-care, and meaningful connection.
Conceptualized and organized by KATA Consulting (KATA), Bloom & Breathe Vol. 1 was created in collaboration with Sheraton Gandaria and Lencir Studio as the event’s main partners.
After months of planning and thoughtful preparation, the concept transformed into a curated morning where guests could step away from their everyday routines, slow down, and experience wellness through movement, scent, flowers, and community.
Starting the Morning with Mat Pilates by Lencir Studio
The morning welcomed 22 participants, including invited KOLs, for a poolside Mat Pilates session led by Lencir Studio.
Surrounded by the peaceful outdoor setting of Sheraton Gandaria, participants began the day with mindful movement and an opportunity to reconnect with their bodies.
The Mat Pilates session set the tone for Bloom & Breathe Vol. 1, combining movement with moments of calm before guests continued exploring the other experiences throughout the morning.
A Fragrance Discovery Experience with MYSIG
Following Pilates, participants were invited to explore their senses through a Fragrance Discovery experience by MYSIG.
Inspired by tropical elements and everyday moments, MYSIG introduced guests to six signature scents, encouraging each participant to discover the fragrance that felt most personal to them.
The experience added another dimension to the event’s approach to self-care, showing that wellness can also be found through small sensory rituals and moments of personal discovery.
Creating Personal Bouquets at the Fond Atelier Flower Bar
Flowers played an important role in bringing the Bloom & Breathe concept to life.
At the Flower Bar by Fond Atelier, participants could choose their favorite flowers and create their own DIY bouquets to take home.
The interactive flower bar became a beautiful expression of the event itself, allowing every guest to create something personal, one stem at a time.
Wellness Checks, Refreshments and Time to Connect
Beyond movement and creativity, Bloom & Breathe Vol. 1 also incorporated elements focused on personal well-being.
At a dedicated Lencir station, participants could receive wellness insights, including vitamin deficiency checks.
Throughout the event, guests enjoyed morning refreshments, pastries, and beverages from Sheraton Gandaria, with time between activities to relax, have conversations, take photos, and connect with one another.
The intimate number of participants helped create the warm and personal atmosphere that KATA envisioned for the first Bloom & Breathe.
Extending the Wellness Experience at Sheraton Gandaria
The experience continued even after the main Bloom & Breathe program concluded.
As part of the collaboration with Sheraton Gandaria, participants received a day pool and gym pass, giving them the opportunity to extend their wellness day and enjoy the hotel’s facilities.
Guests could spend more time relaxing by the pool, continue their day with a workout, or simply unwind after the morning’s activities.
This extension allowed Bloom & Breathe to become more than a morning event. It became an opportunity to dedicate a fuller day to movement, relaxation, and self-care.
Curated Goodie Bags and a Special Victoria’s Secret Indonesia Prize
Every participant also received a thoughtfully curated Bloom & Breathe goodie bag, featuring contributions from Lencir Signature, Lash Boss, Tally, MOREA, Tempo, and Dusty Blue Hair Studio.
The goodie bags were designed to extend the self-care experience beyond the event, giving guests something to enjoy after returning home.
Participants were also invited to share their Bloom & Breathe experience through a Story Challenge. Victoria’s Secret Indonesia joined the celebration by providing an exclusive prize for the selected Story, adding another memorable moment to the day.
Bringing the Bloom & Breathe Concept to Life
For KATA Consulting, Bloom & Breathe Vol. 1 represents the kind of experiential event KATA aims to create, bringing together brands, communities, and thoughtfully designed activities around one cohesive concept.
From the initial ideation and partner collaboration to the guest journey and smallest event details, Bloom & Breathe was created to feel intentional, personal, and memorable.
KATA is grateful to Lencir Studio and Sheraton Gandaria for joining as the main partners and helping bring the first edition of Bloom & Breathe to life.
Our appreciation also goes to MYSIG, Fond Atelier, Victoria’s Secret Indonesia, Lencir Signature, Lash Boss, Tally, MOREA, Tempo, Dusty Blue Hair Studio, and everyone who contributed to the experience.
Most importantly, thank you to all 22 participants and KOLs who joined us and brought their energy to the morning.
Bloom & Breathe Vol. 1 was made with love, from the first idea to the final flower.
And for KATA, this is hopefully only the beginning.
See you at Bloom & Breathe Vol. 2. 🌸
Photography by Hutomo Abrianto. Video by Lu.mora Studio, Aris Firmansyah.
